Posts Tagged ‘Joanna Penn’

Writer’s Mail
Tuesdays with Story
March 18, 2016


“Have something to say, and say it as clearly as you can.  That is the only secret of style.” – Matthew Arnold, British Poet (1822 – 1888)


How to Sell More Books with Great Book Cover Design

March 11, 2016 by Joanna Penn

Investing in professional book cover design is non-negotiable for indie authors who want to make a living with their writing. Readers DO judge a book by its cover, and they won’t read your blurb, download a sample or buy now without connecting to your cover somehow.  In short, you’re unlikely to sell many books unless you have a great cover design.

In this article, JD Smith outlines her tips for book cover design. Her new book is The Importance of Book Cover Design and Formatting for Self-Published Authors. Jane is also my book cover designer and I highly recommend her.

There’s a constant debate about the relevance and importance of cover design, whether you’re a self-published author, part of a collective group of authors, an independent press, or even a large publishing house. If you are publishing your book to give away as Christmas presents, or you only expect a few members of your family to buy them, then the cover is as important as you consider it to be.

But if you are a professional writer and you intend to earn a living or be taken seriously in the literary world, then the book cover is as important as the copy editing, the proofreading, the story and the characters.

It is a part of your marketing … and it’s there to attract the right kind of readers. (more…)


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